W i n

the

moment

Even great pharmaceutical brand marketing plans can have a blind spot: That critical instant between providers and patients when prescribing decisions are made.

Point-of-Care Media recognizes exceptional EHR marketing demands deep channel knowledge and a close attention to detail. From implementing new tactics to optimizing existing ones, our experience can help you succeed in the moment that matters most.

 

Point-of-care media services

BENCHMARKING

Audits that advance experience

Navigating

Determining barriers to metrics

Discovering

Identifying Possibilities

REQUEST OUR KEYS TO BENCHMARKING GUIDE 

Benchmarking: The Beginning of Better

Avoid uncertainty in your EHR messaging campaigns. The best-performing plans start with a deep understanding of the details behind the customer experience. We’ll help you get informed before going live.

  • Brand Health: Determining how your brand appears in EHR workflows

  • Channel Reach: Confirming provider audience size and how it compares to brand segmentation

  • Tactic Triggers: Reviewing universal and unique message prompts to identify gaps and opportunities

 

Consulting: Addressing barriers to progress

Engagement risk in EHR messaging isn’t a myth. Connecting with providers during brand decisions takes strong preparation and seamless execution. We’ll set up the support that’s critical when it matters most.

  • Campaign Design: Creating campaign logic that boosts message relevance

  • Quality Assurance: Establishing and enforcing data integrity across suppliers who lack universal standards

  • Compliance Support: Gathering documentation necessary to fulfill MLR requirements

 

Support Services: The power of kinetic connections

EHR messaging isn’t static; neither are your customers. The best campaigns weave workflow experiences together with multiple brand touchpoints to make connections now and for the future.

  • Pilot Management: Proving out EHR messaging before expanding 

  • Dashboard Development:  Simplifying your ability to find and implement timely insights 

  • Omnichannel Integration: Staying connected with customers outside their EHRs